Avalon is a small Californian company that manufactures high quality hardware studio equipment that is used by top producers worldwide. In view of Avalon's plans to offer high-quality audio software in the future, a redesign of the website and the integrated webshop is necessary.

The primary goal is to create a better product overview with relevant information to make shopping easy for customers and retailers. The main goal is to attract more direct customers.

Avalon's corporate design was also renewed and adapted to suit the "digital age". This is meant to create recognition and association of high-quality products in the audio field.