What I did
Research, Conception, Redesign, UX/UI
For 80 years now, the Swiss cooperative REKA has been successfully providing holiday accommodation and unforgettable holiday experiences for families on a budget. To ensure continued success in the future, a contemporary and user-friendly website is required.
In addition to REKA's requirements, the main focus was on the market environment and the needs of potential customers, which were identified and prioritized through surveys, interviews and statistics.
The task was therefore to make the site leaner and more structured. Only the essentials should appear on the website, with the aim that the prospective customers quickly find their information and are motivated to book. Together with the family-friendly identity of REKA, which reflects the colour scheme and slightly playful character, the experience should be enhanced with high-quality authentic images.