Urban Riedo
Creative Technologist
Zürich, Switzerland
Featured Work
Good design has always required two things: a sharp eye and a clear mind. The tools have changed. The principles never do.
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Where I Belong
Visual and auditive aesthetics are my passion. The space where I lose track of time and find the most honest form of expression. This is where my creativity, eye for detail, curiosity and love of experimentation come fully alive. It is also what drives me to constantly discover new tools that open up new possibilities. Generative AI has opened a new frontier in this space and I am fully part of it.
Built on Thinking
As a trained UX designer, I know what it takes to create products that work for real audiences - not just reflect my own aesthetic or logic. That requires curiosity and the willingness to shift perspective. I am drawn to refined products: reduced to the essential, built on thorough research and a solid foundation. Speed was never my drive. High quality, happy users and sustainable design are.